To express the idea that Manulife Centre offers anything from buying grocery, shoe shining, dry cleaner, pharmacy, movie, fine dining, workout, etc. The brand needed a dynamic statement to capture all these ideas, thus Bloor & Better is born. Using the “&” matching any two things are limitless: Pretty & Practical, Form & Function, Above & Blond, these are just some example we can use this and continue a unique branding.